12 Creative Recruitment Campaign Ideas To Inspire You

A great recruitment campaign idea can significantly improve a brand name’s beauty in the talent market. And the bright side is that it does not always require an insane spending plan!

Now is the time to inject some creativity and fun into your recruitment projects and shock those dull, tired recruitment strategies that generally begin with publishing on job boards (boring).

When your talent team begins producing original, interesting project concepts that tie into and enhance your total recruitment technique, you’ll rapidly discover how to attract the finest and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are all about establishing enjoyable and interesting ways to draw in excellent candidates to your brand and make a bigger effect on applicants.

Examples consist of recruitment by means of a dating app, utilizing a mystical code to break, hosting meet-ups, or referall.us employing the assistance of an immersive virtual trip.

– You can develop innovative ideas for your recruitment campaign by examining the issues your talent group has now, investigating how other companies hook candidates, or brainstorming brand-new concepts with your group.

– Three examples of companies thinking outside package consist of IKEA’s 3D-printed meatball campaign, Volvo’s S90 model car that interviews its own specialists, and an actually fun one by Deloitte-a zombie recruitment video (yes, you can’t miss out on out on that one, so continue reading).

– After releasing your project, develop abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can pick from our library of over 150 test design templates to improve and automate your hiring procedure.

What is a creative recruitment project?

Recruiters or skill acquisition groups that use initial recruitment campaign ideas, such as video games, crack-the-code tests, AI recruitment bots, or video material, connect straight with the hearts and minds of their target market.

How do you know if your company is using innovative ideas in your technique?

Well, has the talent group been using the exact same recruitment marketing method for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the same traditional strategies that everybody else uses, there’s no way your brand name will stick out in the crowd.

When business communicate with prospects in a thoughtful, impactful method with their recruitment marketing, they’re most likely to draw in the competent individuals they’re trying to find. Now, here’s how your team can begin doing things in a different way.

How do companies think about imaginative recruitment campaigns?

It’s not too complex. Let’s walk through the actions for producing successful, initial recruitment marketing.

Step 1: Identify your team’s greatest blockers in obtaining leading talent.

Step 2: Next, brainstorm ideas or techniques to get rid of those challenges. Here are some suggestions:

– Get motivation from other companies already considering of the box.
– Put yourself in the shoes of your target audience and think about ways to interact with them in a design and tone that will interest them, such as an animated video.
– Connect to coworkers to gather ideas from a varied group.
– Consider what your business values highly in its current workers.

Step 3: Bring all your concepts together and produce your recruitment campaign method, including the channels you’ll utilize to release it, such as social networks and your careers site.

Step 4: Review your campaign expense and guarantee you have the budget plan you require, or adjust your strategy accordingly (keeping in the good things your target audience likes).

Step 5: Launch your project and hope your job advert and other project elements get widespread national, international, (or even viral!) attention.

Do we need to outsource specific elements of our recruitment projects?

Possibly. We know that not all companies have the resources to pull off every aspect of a creative job in-house. In that case, you might require to outsource particular elements to an agency, such as:

– Designing social networks or other digital advertisements
– Creating a video (that doesn’t look like your nephew took your cellphone).
– Creating a complex game or nerdy formula as a recruitment test

Ok, now for the enjoyable things.

To assist you win on this new path, we have actually pulled together some genuinely innovative recruiting ideas below. Companies that created some original or inventive attention grabbers to attract excellent candidates.

12 imaginative and inspiring recruiting project examples

Let’s face it, numerous companies are in need of a recruitment process remodeling. Especially if they desire to draw in young, qualified candidates (and the business’s employer brand is as appealing to them as a 1970s movie).

The following business (most of which you have actually likely heard of) likewise required some fresh ideas for their recruitment marketing to jazz up their out-of-date image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate varieties of junior personnel for adremcareers.com white-collar work environments.
Recruitment strategy: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, ads, recommendations.
Their most original project idea was absolutely their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran throughout the program’s season ending. It may not have at any big worldwide advertising festival, however it sure got people talking. And that’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for unsafe occupations like the army is becoming harder.
Recruitment strategy: Using pop-culture recommendations to attract a broad variety of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is special due to the fact that it utilizes the concepts of great advertising or copywriting by interesting what is necessary to its particular target audience-communicating about their values and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is presently extremely undervalued and is likewise experiencing a fast increase in demand post-pandemic.
Recruitment technique: Using emotional and aspirational messaging to draw in individuals whose worths line up with the business’s function.
Tactics: Advertising campaign across TV, digital, somalibidders.com print, radio, social, and direct-mail advertising.
Recruiting for a task that is generally extremely under-appreciated absolutely requires some additional innovative juice. Home Instead decided to use the services of a professional firm for this campaign to refresh their brand and hook precisely the best sort of individuals.

The agency developed extremely emotive recruiting videos for this niche market, which 100% struck the mark with their «can’t help however care» target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career location, and filling tech and digital tasks was a tough job.
Recruitment technique: Using a major innovation trend to sign up with the discussion and improve their awareness in the tech skill circles.
Tactics: An experimental recruitment campaign utilizing 3D-printed meatballs.
Now, this is a truly initial project run by the Swedish furniture producer IKEA. To bring in talent that considers of the box, they invited possible candidates for an interview over a dish of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting huge labor lacks in hospitality post-Covid.
Recruitment technique: Targeting jobless, underemployed, and ready-to-work candidates aiming to start their professions in hospitality by highlighting real-life examples of upward movement.
Tactics: National advertisement campaign covering social media, digital display ads, radio, and press protection.
These guys are helping to fill a significant pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing fact:

The market has restored 6.9 million jobs because April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their project makes prospective beginners aware of the huge array of benefits available with a profession in hospitality and utilizes reviews from existing staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, meant trying to draw in 1,000 brand-new staff members over 12 months.
Recruitment method: Doubledown on promoting the ‘work from anywhere’ policy to attract tech talents who wish to work from another location.
Tactics: A physical recruitment drive in a top quality Van

This one’s definitely another imaginative recruitment project that the software company, Atlassian, introduced recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their unique concept aligned well with their work-from-home policy that they were also ‘driving home’. And hopefully, their innovative thinking has actually assisted them satisfy their Australian and worldwide consumption goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment process and lack of gender diversity.
Recruitment technique: Building a transgender and gender-diverse talent swimming pool.
Tactics: Updated recruitment procedure

This project hit at the heart of the ongoing concern of gender equality in mining. Global mining giant BHP recently ran a successful, global-first (for BHP) effort to help reduce employing biases by revitalizing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying team lacks post-Covid
Recruitment strategy: Targeting a very specific skill sector – empty nesters and over-45’s.
Tactics: Advertising campaign

Now, this is another campaign that’s considering of the box. After stumbling upon a fascinating market insight that «around 78% of British moms and dads aged 45 and over wish to handle a brand-new challenge once their kids fly the nest», EasyJet crafted a recruitment project targeting this specific skill swimming pool.

Filling the team shortages with candidates who are over 45, whose kids have actually lastly flown the nest, and who are now trying to find a new profession experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a renowned international motor program and developing the brand name as an emerging center for vehicle software application engineering.
Tactics: Event PR

Now that’s turning your typical recruitment project technique on its head for sure! The group incorporated AI into the automobile’s pedestrian speech innovation and car link system to test the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive candidates.
Recruitment method: Using an ingenious, gamified method to engage passive candidates & providing a totally free present.
Tactics: Skills test was promoted on social networks platforms

Our sibling business, Toggl Track, wished to employ an SEO supervisor and thought of a fun campaign that ‘d be a win-win scenario for all. We created an abilities test difficulty and advertised it throughout social networks, offering a complimentary t-shirt to candidates who accomplished high ratings.

Reaching passive prospects while getting the word out about our brand to other skilled employees worldwide-it does not get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment strategy: Activating a new disruptive employer brand to attract graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, redeveloping all in-store and school recruiting visual possessions

Walmart’s huge skill acquisition campaign was developed by Nexus and assisted offer the brand a much-needed facelift (since the seller might not have been leading of lots of prospects’ favorite company lists).

12. Lowe’s Canada Recruitment Campaign

What is the project attempting to achieve?

Problem: Attracting young employees in the midst of a labor shortage.
Recruitment method: Taking advantage of a growing interest among youths in home remodelling and crafting a compelling value proposition to set themselves apart from other companies.
Tactics: An exhibition, The Hall of Fail, that presents restoration stops working recreated as masterpieces, out-of-home, web, and social media content

Intending to recruit some 5,000 individuals in a year in the middle of exceptional labor shortages, Lowe’s Canada was facing the monumental obstacle of attracting more youthful employees. Partnering with an innovative agency, the brand designed a recruitment campaign focusing on chances for development and knowing within its network.

They have likewise found that 88% of Gen Z trainees want to work for companies who give them access to training and growth chances.

Training is a concern for us, so we ensure to use thorough training to everybody who joins our teams. Operating in among our stores is a fantastic chance for people to get understanding that will benefit them all their lives.

Inspired by this insight, the brand introduced a project and exhibit that develops on the desire to find out by revealing compelling examples of remodelling failures that young individuals can avoid by working and learning at one of the brand’s stores. Each of the exhibits had a QR code for using straight for the numerous open positions.

Considering your next original recruitment project method?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those ingenious companies to approach prospects.

Whatever the role, from grabbing up the very best engineers to roping in the world’s biggest salespersons, your recruitment marketing efforts make sure to strike their hearts and minds if you utilize your imagination!

One easy way to include shimmer to your next recruitment campaign while making it enjoyable and engaging for you and potential candidates is to start with abilities tests. And, no, you do not need to produce tests from scratch. Our test library is overflowing with role-specific questions developed by the professionals.

Say bye-bye to unsuitable prospects and the hours lost screening CVs. Create a totally free Toggl Hire account today to see simply how basic, fun, and fair hiring can be.

Juste likes investigating through writing. A copywriter by trade, she spent the last 10 years in start-ups, informing stories and structure marketing groups. She works at Toggl Hire and blogs about how companies can hire really terrific individuals.